The Complete Guide

The Identity Session

First, some house keeping things!

  • A smiling woman with dark, wavy hair and tattoos on her arms, wearing a black sleeveless top and gray plaid trousers, standing against a black background.

    Should I bring anything?

    We’ll have your backdrops ready to go, but everything else that helps bring your brand to life you’ll want to bring that with you!

    Think: industry-specific props, product samples, tools of your trade, or personal items that help tell your brand story. A few ideas include laptops, notebooks, books, coffee mugs, florals, or anything unique to your business.

    Also, feel free to bring touch-up essentials like a hairbrush, makeup, or a change of clothes if you plan on switching up your look.

    This session is all about capturing what makes your brand you so come prepared with anything that reflects your work, your vibe, and your story.

  • A young man with dark hair, wearing a black shirt and khaki pants, sitting and speaking during an interview or presentation in a modern room, with a camera capturing him.

    Things to remember

    Timing
    Identity Sessions are 30 minutes long and run on a tight schedule. If you are more than 10 minutes late, your time slot will be forfeited.
    Rescheduling is a $50 fee, is not guaranteed and availability may be several weeks or months out. Please plan to arrive early so we can begin on time and make the most of your session.

    Leave These Behind
    To keep your session clean and distraction-free, please remove the following before we begin:
    – Hair ties on wrists
    – Phones (we recommend leaving them in the car or off to the side)

    Please Note:
    We do not offer body modifications or digital alterations. Our goal is to capture you as you are, confident, powerful, and aligned with your brand.

A woman with dark hair, wearing a white button-down shirt and white pants, laughing indoors near a white wall and a sliding door.

What you wear makes a difference.

Here’s a quick and easy style guide with color pallets and even some of our favorite looks from past clients!

A young woman with long brown hair laughing, wearing a black sleeveless top, gray plaid pants, and jewelry, standing against a black background.

The Color Palette

  • A solid black circular shape on a white background.

    Black

  • A dark green silhouette of a duck standing on a patch of grass.

    Olive Green

  • A close-up of a neatly arranged tray of assorted sushi, including rolls and nigiri.

    Green Blue Hue

  • Empty brown square background

    Cream Brown

  • Empty gray square, no visible content.

    Off White

  • Plain brown square

    Burnt Orange

Styles we love

A young man with brown hair wearing a black shirt, tan pants, and white sneakers sitting on a wooden stool against a white background.
A woman standing behind a conference table smiling, holding a folder, in a modern office with abstract art on the wall and a black sliding door in the background.
A smiling woman with long black hair wearing a sleeveless, floral dress holding a white laptop.
A person adjusting a camera mounted on a stabilizer on a round white table, with a white mug and a laptop nearby, in a bright room with large windows and turquoise chairs.

Questions to Reflect On Before Your Identity Session (Video Prep)

  1. What do you want people to feel when they interact with your brand?
    (Confident, calm, inspired, creative, etc.)

  2. Why did you start your business or brand?
    (Tell us the heart behind what you do.)

  3. What makes your approach or product different from others in your industry?

  4. What kind of transformation or experience do your clients/customers walk away with?

  5. What are you most passionate about when it comes to your work?

  6. Who do you serve, and what do they need most from you?

  7. If someone found you for the first time online, what do you hope they’d instantly understand about you or your brand?

  8. What three words best describe your business or personal brand?

  9. What moments in your business light you up the most?
    (A certain process, a reaction from a client, a behind-the-scenes detail you love.)

  10. What’s one thing you want people to remember about you after watching your video?

Book Now

Book Now

A woman with long dark hair, wearing a white shirt, white pants, and beige high-heeled sandals, sitting on a clear stool against a dark background, smiling at the camera.

Haven’t booked your session yet?